Online fashion sales in Europe will invoice 50% more in 2025. The sales projection of the online fashion market will represent 33% in Europe in 2025.
The total online fashion market in Europe is projected to grow by +50% in the coming years. This is stated by Croos-Border Commerce Europe in a brief press release, which estimates a turnover of close to 175,000 million euros in 2025.
The online fashion sector in Europe
At the same time, the fashion sector in Europe is supported by C2C markets. That means, the consumption of consumer-to-consumer sales where second-hand sustainable fashion enters, according to the statement.
The turnover of online fashion sales in Europe reached a figure close to 119,000 million euros in 2021, according to Cross-Border Commerce Europe. This share represents 25% of the total fashion market in Europe. The projection of sales of the online fashion market will represent 33% in Europe in 2025.
According to the statement, Zalando has the largest market share to date with 11.7%. Amazon would be the second in the classification with a share of 7.6% followed by Inditex with 6.2%, H&M Group and eBay with 5% respectively.
In seventh place Vinted would enter and in twentieth position we would find Vestiaire Collective. Although it is estimated that fashion represents 18% of all online sales in Europe, this percentage could increase to 27% in the coming years.
- Zalando (Germany) 11,7%
- Amazon (USA) 7,6%
- Inditex (Spain) 6,2%
- H&M (Sweden) 5%
- eBay (USA) 5%
- Shein (China) 3,75%
- ASOS (UK) 3,75%
- Vinted (Lithuania) 2,7%
- Aliexpress (China) 1,8%
- FarFetch (UK) 1,7%
The turnover of online fashion sales in Europe reached a figure close to 119,000 million euros in 2021
