Clickbait is a marketing technique that uses eye-catching titles or images to attract consumers’ attention. In Ecommerce, clickbait is often used in online ads to promote products or services.
It is a problem in Ecommerce because it can deceive consumers and lead them to buy products or services that are not what they expected. Clickbait ads often use eye-catching images or titles that do not accurately represent the product or service being offered. This can lead to consumers feeling disappointed or scammed, which can damage the company’s reputation.
Additionally, clickbait can make it difficult for consumers to find accurate information about products and services. When search results are filled with clickbait ads, it is harder to find information that is useful and trustworthy. This can waste time and money for consumers, and can make it difficult for them to make informed decisions about their purchases.
The European Commission has proposed a new e-commerce law that will ban the use of clickbait in online ads. This prohibition is based on the idea that consumers have the right to receive truthful information about the products and services offered.
The ban on clickbait in Ecommerce will be a challenge for companies that use this technique to attract customers. However, it is a necessary measure to protect consumers and ensure that they have access to reliable information.
Below are some examples of how clickbait can be a problem in ecommerce:
- An ad that shows a photo of a product at a very low price, but in reality the price is much higher.
- An advertisement that promises a product or service that is not real.
- An advertisement that uses a misleading title to attract consumers.
Consumers can protect themselves from clickbait in ecommerce by following these tips:
- Please read the titles and descriptions of products and services carefully before clicking on them.
- Compare prices and reviews from different sources before purchasing a product or service.
- Don’t be fooled by flashy images or videos.
- If you believe you have been a victim of clickbait, you can report it to the responsible company or the competent authorities.
Please read the titles and descriptions of products and services carefully before clicking on them.
